Company culture is going mainstream

By Simon D’Arcy

In 1980, a total of six books had been published on the subject of corporate culture. Since then, over 6,000 books have been written and published! Companies that were focusing on corporate culture as a competitive advantage in the 80’s were considered trailblazers and innovators.

Today, if you don’t focus on culture, you’ll be left behind.

culture building is mainstream

The focus on company culture is an emerging and accelerating trend. This will shape and transform work environments for millions of people over the next two decades.

Now, we are approaching a tipping point. Over the next decade, more and more leaders will acknowledge the cultural dimension of business and why it matters. As a result, we expect more senior leaders to actively prioritize the creation of thriving cultures that people compete to be a part of.

Company culture is an important consideration for those looking for jobs. Relatedly, to stay competitive in attracting top talent, companies need to create appealing cultures.

Over the next 20 years, we expect a significant surge of interest in resources related to company culture: anything that can help future culture builders take their teams and companies to the next level.

How will you and your company keep up with and contribute to this emerging trend?  

  1. Culture Builder Resources to inspire and instruct in the form of articles, blogs and books.
  2. Culture and Organizational Audits that reveal what is great and what needs work
  3. Consulting resources involve an outside team coming to evaluate and create a strategic plan forward.
  4. Mentoring so that top executives can show up more powerfully and be more effective at empowering employees.
  5. Attend a culture dinner and
  6. Attend a conference  In the next 4 months, there are at least 5 conferences in the Bay Area alone that focus on culture.
  1.   Build a solid foundation for a thriving company culture, to ensure that your company won’t be left behind.

Simon D’Arcy   Curator @ Partner at Evolution.  Champion of the Culture Builders Manifesto.

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Simon D’Arcy is a partner at Evolution, where he works with leaders of fast growing growing start-ups and high-growth companies that strive to be iconic, world-enriching entities. He is an executive coach, consultant and leadership mentor with over 20 years of experience assisting leaders and companies on six continents. His work focuses on helping leaders become highly effective culture builders for their teams and companies. Recent clients include Tile, 8i, Slack, Dropbox, Yahoo!, Genentech, and Slack. He is the founder and curator of—a resource for leaders curious about the latest inspiration and insight on culture building. He is also the author of the forthcoming Culture Builders Manifesto.

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